Top 10 Social Media Apps and Platforms for 2024
In the modern world of technology, connecting with people has become easy. Today, Online and Digital relationships have been made all over the place, especially from the time when social media platforms came into existence. These platforms offer the right medium for communicating your thoughts among the right audiences.
People are engaging more online from building their relationships to encouraging or promoting their brand to target audiences that too globally through these social media apps in just a click only. Businesses or different fields have gathered a wide range of new audiences through these platforms like never before.
From Facebook to Twitter, let’s explore more about trending social media platforms in 2024.
Top 10 Social Media Apps and Platforms
Top 10 Social Media Platforms
Facebook with monthly active users of almost 3.3 billion is still on the top of the charts for years now. The user base of Facebook is one-third of the world’s population. This social media platform knows no geographical boundaries and continues to excel in providing organic reach to its users. Facebook is a powerful tool for more than 100 million businesses globally that advertise and grow their market through Facebook Groups and Ads Manager. The overall rating of Facebook has not dropped under 4.2 for years.
The app provides other various features to its users such as :
- Sharing images and videos
- Personalised dashboard or newsfeed
- Promote your business or product to the audience
- Offers video content and Facebook stories.
- Watch live events and more
This social media platform has over more than 5 billion downloads across the globe.
WhatsApp is currently the most-used texting app all over the world in 2024. This social media app is popular due to its simplicity and easy-to-use interface. It has more than 2.78 billion active users across 180 countries. People can easily text, video call, voice calls, and send voice messages among themselves personally or in groups.
Initially, it was used only for texting purposes but now its amazing features have gathered more audience from different industries. WhatsApp Business that got launched in 2018 has changed the platform’s user base. Along with personal use, people also began to create their WhatsApp Business accounts to promote their brand. Now, It allows users to keep their customers updated with their new products, or services.
Some amazing facts about WhatsApp are :
- As of 2020, WhatsApp has generated over $5.5billion in revenue
- 10 years back WhatsApp was acquired by Meta owner.
- It is capable of providing end-to-end encryption to its users.
Instagram is a social media app that offers its users a wide range of content for entertainment as well as other purposes also such as Reels, 24-hour Stories, posts, and IGTV for long-format videos. As of 2024, Instagram holds around 1,387 billion active users. It provides various dynamic ways to connect with the audience.
In recent times, Instagram has been very useful to Businesses also by providing :
- Business Account: You can create professional business accounts if you want to market your product or service to the audience. Business accounts vary from any personal account as they offer customers more unique business-related features.
- Instagram Ads: Businesses can boost 10 times higher by regulating Instagram ads. It has helped the market grow not only locally but internationally also.
- Influencer Marketing: The most popular marketing in the last 3-4 years is influencer marketing. Influencers have their follower base which helps the brands to market through them.
Instagram also continues to get a 4.5 rating over the years with more than 100 billion users.
YouTube
This social media app allows you to watch both long and short-form video content for hours. The algorithm of YouTube is defined in such a way that it recommends the same format videos that you have watched. A person can upload their content on YouTube by creating a channel for subscribers and asking them to like, share, and comment.
YouTube is installed by 1.9 billion users and is also ranked second on the list as the largest search engine after Google. Youtube is a social media platform for all genres of videos be it cooking, painting, dancing, educational, or entertainment.
Snapchat
Snapchat is opted by a younger demographic for texting among friends and family. It is popularly used for sharing images, and short-form videos with your contacts. The very impressive feature of Snapchat that gathers youngsters is that it allows adding unique filters to your photos and videos.
Special features provided by Snapchat are :
- Filters for your images and videos
- Creating your own bitmoji and friend emoji
- Snap streak count
LinkedIn was launched in 2003 and has evolved over a while by making itself the best networking platform for all professionals across the globe. This social media platform offers a wide range of opportunities for people who are seeking jobs and for companies wanting to hire amazing talents. Earlier LinkedIn was only used to update resumes of the professionals, but over the period it went through drastic changes in its capabilities and is now available in 20 languages.
Here are some of the features of LinkedIn:
- Job seeker can apply for a job as per their fields of interest
- Build a professional CV
- Social networking by creating connections
- Post blogs or articles as per your field of interest
- Provides filter options like company size, industry, job title, and more
X/Twitter
Twitter is a real-time communication and information-sharing platform that was launched in 2006. Twitter has its headquarters in San Francisco, CA. After rebranding in 2023, Twitter was titled X. Twitter’s interactive format helps to build good public relations among the audience.
The engagement of Twitter comes from
- Tweets
- Retweets
- Follows
- Hashtags
- Trending topics
Telegram
Telegram also provides one of the best end-to-end encrypted texting social media apps.
It has over 200 million active users with whom you can share texts, images, videos, stickers, and much more. It also provides end-to-end encrypted calls with utmost safety.
Telegram channels and telegram groups are very good ways of promoting a business or a brand with no ad spend. It is a faster and much more easy to use interface. You can exchange up to 2GB of data on telegram.
Telegram has played an important role in evolving modern-day social media platforms.
Pinterest is a one-stop platform for deriving visual inspiration related to fashion, home decor, recipes, and other aesthetic fields of interest. It is an aesthetically driven social media app that engages users through visually appealing images and ideas. This platform works on the concept of “pins” which means the user can save their personalized collections.
Pinterest has over 482 million active users across the globe and generates revenue of over $2.95 billion.
In 2011, Tencent launched a social media app called WeChat, boasting over a billion monthly active users. It is very much similar to WhatsApp and Facebook Messenger. This app also provides various features to its users such as :
- Messaging, voice calls, and video calls
- Sharing location with friends
- Making reservations, and shopping can also be done through WeChat.
- Shake and look around for people nearby you.
Managing your business by selecting the best social media platform for your marketing can be a good strategy today and in the near future. For a brand, it is very important to be present on social media platforms that have a wide audience. You can even use multiple platforms for better outreach but prioritize that platform that has your target audience and identify your goals and objectives.
To ease your growth, plan, and schedule content to make a strong presence among your competitors. Social Media can be productive for many reasons, it depends on how someone makes the best use of it.
Also Read: Top 9 Best SEO Tools in 2024
